In March, people like to go out for drinks.
They want fun.
They want deals.
They want to watch sports.
They want to celebrate.
Drinks help bring people in.
Why March Is Special
March is a happy month.
Spring is coming.
People want to go out more.
But people also want to save money.
They look for deals.
They buy fewer things.
They skip drinks sometimes.
Good drink deals can change that.
Big March Days
Some days are very busy:
-
St. Patrick’s Day
This is one of the biggest days for bars. -
March Madness
People go out to watch games with friends.
These days bring crowds.
Crowds buy drinks.
What People Like to Order
People often:
- Buy a drink with food
- Buy snacks to share
- Look for deals
A lot of people like:
- Wine
- Martinis
- Espresso martinis
These drinks look cool.
People like to take pictures of them.
Two Fun Drink Nights
You can make two fun nights every week.
Wine Down Wednesday
- Cheap wine by the glass
- A deal on a bottle
- A bottle plus a snack
This is good for friends.
This is good for groups.
This helps people stay longer.
Tini Thursday
- Classic martini
- Dirty martini
- A fun new martini
You can sell:
- 3 martinis for one price
- 4 martinis for one price
- A martini plus a snack
This makes the bill bigger.
People feel like they get a deal.
Why Deals Work
Happy hour works.
Places with happy hour get:
- More people
- More orders
- More money
People like:
- Deals
- Buy one, get one
- Free snacks
- Cheap drinks
Make It Easy for Staff
Keep it simple:
- Use a small drink menu
- Make drinks fast
- Use the same cups and tools
- Make drinks look pretty
Pretty drinks = photos = more guests.
What to Say to Guests
On Wednesday:
“Just so you know, it’s Wine Down Wednesday. We have a great deal on glasses, bottles, and a bottle plus a snack.”
On Thursday:
“It’s Tini Thursday! We have classic, dirty, and seasonal martinis—and you can bundle a few for a better price.”
If they order one drink:
“A lot of guests are doing the bundle, it’s a better deal if you’re thinking about a second round.”
If they order food:
“Do you want to add the drink + snack deal? It’s perfect for sharing.”
Tell People About It
People find deals from:
- Texts
- Social media
- Signs in the store
- Google search
So you should:
- Post pictures
- Send emails
- Update Google
- Put up signs
Show the drinks.
Show the deal.
Say the day.
What You Want to See Happen
You want:
- More people on slow days
- More drinks per table
- Bigger checks
- Guests who come back every week
Even a small boost is good.
Small wins add up.
Use Pretty Pictures
- Your photos should:
- Show wine for Wednesday
- Show martinis for Thursday
- Show espresso martinis for fun nights
Use the same look everywhere:
- Social
- Menus
- Signs
When people see it, they should think:
“I want that drink.”
March is for:
- Friends
- Fun
- Sports
- Deals
- Drinks
Make it easy.
Make it fun.
Make it look good.
People will come.
Important operational footnote: alcohol discounting rules vary by jurisdiction. Any pricing structure should be verified against local and state regulations before publishing.
