Okay, so let's talk about Coachella 2026. And I mean really talk about it, because I feel like everyone is covering the sets and the outfits and nobody is talking about what actually happened from a marketing perspective. So consider me your girl on the inside, breaking it all the way down. First, some important scene setting. Coachella's 25th anniversary was always going to be a moment. Sabrina Carpenter on Friday, Justin Bieber making his first ever solo headlining appearance on Saturday, Karol G closing out Sunday as the first Colombian artist to headline the festival. The lineup was insane. But here's the thing nobody in the comments is saying: the stage was almost beside the point. Because while 125,000 people per day were walking through those festival gates, an entirely separate show was happening. And that show had a much bigger marketing budget. Let's start with the couple of the moment.  

Let's break down the marketing behind the launch of the newest influencer brand

Rhode Skin’s Snow Club brand trip, Kim Kardashian’s UPDATE Energy Drink relaunch, Sydney Sweeney’s SYRN debut, and the resurgence of ’90s minimalism sparked by Love Story.

Hailey Bieber's beauty brand, Rhode, can't escape controversy and their customers still stuck beside them. But...why?