Customer Persona Planner

The Customer Persona Planner is an 8-page editable Canva template designed to help you identify your core customers, understand what influences their decisions, and use those insights to make smarter marketing and product decisions.

Instead of creating one broad target audience and hoping your marketing connects, you'll build 3 distinct customer personas and look at how each one thinks, shops, discovers your business, makes purchasing decisions, and interacts with what you sell.

Guided prompts are included throughout, so you don't have to figure out what information you should be looking for or where to start.

But this planner goes beyond identifying your customer.

You'll also map how each persona moves from discovering your business to making a purchase, identify what could stop them along the way, determine which of your current offers are the best fit for them, and uncover opportunities for what you could sell them next.

What's Included

• 8-page Customer Persona Planner
• Fully editable Canva template
• Build 3 complete customer personas
• Individual profile pages for each persona
• Guided prompts throughout
• Customer journey mapping
• Purchase decision + conversion insights
• Customer and product alignment
• Entry, core + next-offer planning
• Opportunity gap identification
• Add your own customer images, information + branding
• Duplicate pages to create additional personas
• Reuse and update as your customers and business evolve

Use your completed planner when you're creating content, planning campaigns, developing products, building offers, updating your website, or deciding what your business should market next.